Branding Matters: Strategic Interactive Marketing

Millet Sports (now rebranded to ActivInstinct):

Project: Naming | Rebranding | User Experience | Design | Ecommerce Integration

launch site

Millet Sports, a 22 year old, UK-based sporting goods retailer now renamed ActivInstinct embarked on a major rebranding journey with Branding Matters in mid 2008. The retailer retained Branding Matters to rebrand this family named company and re-invent the brand to better position the company for future growth. Branding Matters handled the project from end-to-end, beginning with an intensive strategic discovery phase, followed by re-naming and logo/brand identity design and then extending the new brand to the web. The newly designed website fuses contemporary design aesthetic with an intuitive ecommerce experience that really brings the new ActivInstinct brand to life.
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