Branding Matters: Strategic Interactive Marketing

Fresh Enterprise:

Project Management | Strategy | Branding | Positioning |
Website Design/Development

launch site
Branding Matters was retained by website management company Fresh Enterprise as the project manager and strategist behind the development of a new brand: Zaa (the Zone of Advanced Achievement ), which offers unique, progressive high performance training programmes, set in truly luxurious surroundings in the Algarve and the Black Forest. Branding Matters successfully developed the market positioning, name and branding for Zaa, and as a result, Fresh Enterprise extended the engagement to include managing the design and development of the Zaa ecommerce website – which launched in January of 2007 – and to continue the development and implementation in the Zaa online marketing strategy.
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