Branding Matters: Strategic Interactive Marketing


Project: Strategic Communications Planning for Rebranding

Leading UK integrated agency for the educational sector, indigo, appointed Branding Matters to carry out the Discovery Phase of a rebranding project for the corporate training division of a well-known South London college.

Branding Matters worked as a client-facing member of the indigo team during this strategic Discovery Phase, conducting internal and external stakeholder interviews and competitive research. The work culminated in the delivery of a set of strategic recommendations, a brand wheel and creative brief to be used in the development of a new brand identity for the training organisation.
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