Branding Matters: Strategic Interactive Marketing


Brand Strategy | Naming

Straight Edge..
Design agency StraightEdge was challenged to develop, in warp speed, a new name, brand and website for an IP telephony and IT support services company that already had a built in customer base. StraightEdge invited Branding Matters to team with them to deliver a brand workshop, develop the brand strategy (Speed-Branding style) and create a new name to get this new company off the ground and into the market quickly. Just weeks later, a new, no-nonsense, straight talking VOIP company was born: ‘voxclever’. You can see the new brand here.

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