Branding Matters: Strategic Interactive Marketing

The Network:

Direct Mail | Telesales

Providing ethics and compliance solutions for more than 25 years, The Network’s client base is a who’s who of Fortune 500 companies. While the company’s core business is in the US and has a growing stable of European clients, The Network wanted to pilot a project in the UK, as issues around ethics, compliance and hotline services is a hot topic in today’s economic climate. The company retained Branding Matters to pilot and manage a direct mail and telesales campaign to reach out to leading UK companies and drive in-person meetings for The Network’s European sales team. The pilot proved successful, with Branding Matters’ telesales partner reaching out to hundreds of potential prospects and securing qualified meetings for the team. This good work resulted in the extension of the pilot into further telesales outreach efforts.

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