Branding Matters: Strategic Interactive Marketing


Brand Workshop | Brand Development

unity*dc specialises in digital relationship marketing to help its clients’ messages and websites cut through the noise. unity*dc retained Branding Matters in advance of a major website redesign for a large player in the telecoms field, providing secure, private networks to mobile network operators and local/regional authorities. It was the perfect time to take a step back and re-assess the brand, sharpen it up and hone the messaging, tone of voice and look & feel in advance of the website redesign. Branding Matters conducted a brand workshop designed to unearth the true brand proposition and personality of this established brand to help it evolve and compete at the next level. As an outcome of the workshop, Branding Matters also developed a strapline for the company to help tell its brand story. The new website is still in the works, so check back soon to see the results.

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