Branding Matters: Strategic Interactive Marketing


Speed Branding

Weboo, a technology consulting, design and development company worked with Branding Matters to pilot a new offering: Speed Branding – and retained us to conduct a session for a start-up company that Weboo founder Ian Broom is involved with in the career development space. We did a half day of digging into the company mission and vision and defining the brand and a half day of ‘namestorming’. At the end of the two half days, the entrepreneurs had taken a huge step forward in solidifying their thinking about where to take the brand and also what to call the new company. It still in the works, so we can’t unveil the new brand just yet ...

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