Branding Matters: Strategic Interactive Marketing

Weboo Client Comments:

Ian Broom | Director

After seeing how Diane worked with people at Launch48 in 2009, I realised the benefit of having a strong and clear brand could help a business, especially an online business, to differentiate itself. Diane and I engaged in a number of discussions about what is important for a new start-up business, and how she could help. Ultimately a speed branding workshop run over 2 half days was decided upon. My business partner and I have found that the outcomes of the speed branding session were just what we needed to clarify our thoughts and document our brand's values without investing too much time or money in a business that is still in its infancy. We also have a great new name which we hope to launch early 2010!

I have already recommended Diane's services to clients of Weboo, my digital agency, and her flexible approach and focus on what's important for a startups, has so far proved popular.

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